23 min
Leveraging Thought Leadership | Dorie Clark | 279 Leveraging Thought Leadership
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- Marketing
Today’s guest is Dorie Clark, one of the Top 50 Thinkers in the world by Thinkers 50 and the #1 Communication coach in the world by the Marshall Goldsmith Leading Global Coaches Awards. She is the author of Entrepreneurial You and Reinventing You as well as a business professor at Duke and Columbia University.
Dorie joins us to discuss what traditional avenues are still working for thought leaders in a world on pause due to COVID-19 in addition to what creative and new ideas have come from having to adapt to how the industry functions.
Dorie shares how she created an online course by starting with a test group and developing the content in real-time, asking questions,s and taking feedback from the participants to nail down what was most important to them. Plus she explains how she adds community to the fully developed course and why that aspect is so important to make the content really stick.
Last we discuss the future of thought leadership post-COVID-19, the plans that are being made to account for the unknown variables that still lie ahead, what changes we’ve made that we might stick with and what old habits will we return to.
If you are thinking about developing online content or worried about how to continue business in the future Dorie and Peter have some amazing advice for you in this episode.
Three Key Takeaways:
* Thought Leaders can gain an invaluable amount of feedback from running their content at a discount with a test group.
* You can add additional value to your thought leadership by developing a community that allows peer-to-peer learning.
* Thought Leaders need to be prepared for how the industry will change post-COVID-19 and what aspects we are currently living with that might stay the same.
Today’s guest is Dorie Clark, one of the Top 50 Thinkers in the world by Thinkers 50 and the #1 Communication coach in the world by the Marshall Goldsmith Leading Global Coaches Awards. She is the author of Entrepreneurial You and Reinventing You as well as a business professor at Duke and Columbia University.
Dorie joins us to discuss what traditional avenues are still working for thought leaders in a world on pause due to COVID-19 in addition to what creative and new ideas have come from having to adapt to how the industry functions.
Dorie shares how she created an online course by starting with a test group and developing the content in real-time, asking questions,s and taking feedback from the participants to nail down what was most important to them. Plus she explains how she adds community to the fully developed course and why that aspect is so important to make the content really stick.
Last we discuss the future of thought leadership post-COVID-19, the plans that are being made to account for the unknown variables that still lie ahead, what changes we’ve made that we might stick with and what old habits will we return to.
If you are thinking about developing online content or worried about how to continue business in the future Dorie and Peter have some amazing advice for you in this episode.
Three Key Takeaways:
* Thought Leaders can gain an invaluable amount of feedback from running their content at a discount with a test group.
* You can add additional value to your thought leadership by developing a community that allows peer-to-peer learning.
* Thought Leaders need to be prepared for how the industry will change post-COVID-19 and what aspects we are currently living with that might stay the same.
23 min