Pilates Unfiltered Jenna Zaffino

Let's dive into the transformative power of visual cueing in Pilates. Jenna shares insights from her own teaching experiences, highlighting the challenges and triumphs of communicating movement to her clients. From her initial struggles with the roll-up exercise to a client's breakthrough in weight shifting post-hip replacement, Jenna illustrates the impact of demonstrating exercises and using tailored imagery to enhance learning. She advocates for a teaching strategy that empowers clients, promotes autonomy, and respects individual backgrounds. Tune in as Jenna also talks about her upcoming discussions on feedback fundamentals, her extensive Pilates resources, and the blend of humanity with instruction in a Pilates practice. Whether you're an instructor or a Pilates enthusiast, this episode will equip you with the techniques to deepen your practice and connect more profoundly with your body's journey. 
 
 
JENNA'S LINKS
Order Jenna's Book 
JZ Private Coaching
JZ Studio Library Cards
JZ Studio Clinics
 

In episode 147 we delve into the intricate relationship between language and movement. Join us as we explore the fascinating world of neuroplasticity, motor learning, and the art of cueing that enhances body awareness and movement accuracy.  Jenna brings fresh perspectives on creating playful and relevant cues that resonate with clients on a personal level, while emphasizing the importance of clear instruction in fostering skill retention. This episode is rich with practical advice, including 79 prompts for elevating your communication in Pilates classes and sessions. Whether you're a Pilates professional or enthusiast, you'll find invaluable knowledge and actionable tips for achieving effortless movement through effective cueing. Plus, get a sneak peek at our next episode on "show, don't tell" and claiming a free resource to enhance your teaching toolkit. Join us for an enlightening discussion on transforming the way we teach and experience Pilates.
April's Download: Partnering For Progress
Kathy's Song
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel

Jenna's on Spring Break this year so we're sharing her latest episode of the Working Well Podcast - her new show! In this heartening episode, Jenna welcomes the visionary Taylor Elyse Morrison to unpack the complexities and joys of self-care in both personal and professional realms. Taylor offers a refreshing look into how she’s sculpting a space for genuine well-being through her company InnerWorkout and its forthcoming app. You'll learn about the strategic choices she’s making to connect with her audience, from the deliberate move towards platforms like YouTube to the considerations in marketing to maximize reach. Prepare to be inspired by Taylor’s dive into the importance of emotional intelligence, her passion for dance as a form of joyful movement, and the pursuit of presence in simple home projects. Be sure to check the show notes for links to InnerWorkout’s resources, including their self-care newsletter, podcast, and information on the eagerly anticipated app!
SUBSCRIBE TO THE WORKING WELL PODCAST
Apple Podcasts 
Spotify
Amazon Music

Take The Take Care Assessment
Join The Inner Workout App Waiting List

Jenna's Website
Book a Coaching Consult With Jenna

In this episode of Pilates Unfiltered, Jenna digs into the transformative power of public relations within the Pilates industry. With a personal track record of utilizing both retainer and trade agreements to gain media traction, Jenna shares her journey from securing features in upscale publications to actively pitching to companies and women's groups. Tune in as Jenna challenges you to identify a media outlet or influencer, craft a value-driven message, and take actionable steps to elevate your studio's visibility. Discover the art of relationship-building, the magic of a 'hook,' and the strategy behind effective pitching.
Remember, it's not just about the one-time transaction—Jenna dives deep into the essence of reciprocity and long-term partnerships. Get ready to harness the strength of PR and social proof to create a lasting impression and fill those Pilates classes to the brim! 
 
 
LINKS: 
FREE DOWNLOAD: Get Your Website Checklist
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
 
 
 
 

Dive into the essentials of creating a user-friendly and brand-representative website for Pilates teachers and studios. Learn what content to feature front and center, how to avoid common homepage pitfalls, and why your website is the digital storefront that reflects your studio's culture and teaching style. Explore the latest in web platform features, simple SEO strategies for increased visibility, and the power of engaging visuals. Whether you're tech-savvy or seeking professional help, this episode is packed with tips to enhance your site's visitor experience and optimize calls to action. Don't miss Jenna's advice on being authentic in your messaging to attract your ideal clientele. Upgrade your Pilates website savvy with Episode 144! 
LINKS: 
FREE DOWNLOAD: Get Your Website Checklist
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
 
📚 Timestamped overview



 


00:00 Consider website feel, not just look for clients.
06:33 Web platforms evolved to offer variety of features.
10:34 Engage in website design, have a plan.
13:00 Consolidated content, clear navigation for effective website.
18:17 Avoid stock photos to truly represent diversity.
22:56 Consider class goals for website SEO strategies.
24:04 Find unique studio by highlighting differentiators.
30:08 Regular website maintenance essential for user experience.
32:44 Be bold and true to yourself.
34:54 Focus on experience, simplicity, and connection for success.
 

In this empowering episode of Pilates Unfiltered,  Jenna takes us on a branding boot camp journey specifically tailored for Pilates businesses. Step into the world of effective marketing as Jenna delves deep into strategies for showcasing your studio's unique experience on social media and making your brand stand out from the crowd. She shares personal insights on the influence of integrity in branding, reflecting on her niece's therapy journey and the poignant lessons drawn from it. Jenna also unpacks the process of developing a compelling brand voice, offering practical tips for capturing your studio's essence through clear messaging and authentic interactions. Whether you're seeking to refine your studio's identity or establish a new one, this episode is a treasure trove of ideas to help you articulate and embody the values that make your teaching style distinct. 
 
LINKS: 
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
 
📚 Timestamped overview
00:00 Apologies for missing the episode, amazing trip.
04:20 Woman with hearing impairment supports brother in therapy.
10:17 Connecting with kids, patience, and powerful experiences.
12:43 Pilates brand not about Pilates, but experience.
16:45 Owner faced conflict between popularity and values.
19:03 Regular brand check-ins refine and adapt.
25:00 Selecting names and brand voice for studio.
26:11 Creating a brand can be challenging. Consider personality, tone.
31:44 Regularly showcase studio operations, integrate, involve clients.
36:00 Craft clear message, differentiate, define value proposition.
37:11 Unique value essential for attracting clientele. Differentiate.
43:10 Creating a strong brand for Pilates business.
44:37 Business coaching, join mailing list, inspiring stories.