Becoming a Generalist with Rebecca Corliss, VP of Marketing at Owl Labs Marketing Trends

When Rebecca Corlis first started building her marketing team at Owl Labs, she realized that the first type of employees she needed were generalists. The marketing needs of her company changed so much from day to day that he needed people who could learn quickly and answer the call no matter what was thrown their way. Rebecca is also a generalist herself. Having worked in a variety of capacities and industries, she has built up skills that span a variety of roles. On this episode of Marketing Trends, Rebecca talks about how to become a generalist, and also how to find and hire them.   Links: Full Links, Quotes, & Notes: http://bit.ly/2VxCU68  Rebecca’s LinkedIn: linkedin.com/in/rebeccacorliss/ Rebecca’s Twitter: twitter.com/repcor Owl Labs: owllabs.com/   3 Key Takeaways: - Early in a company’s lifecycle, it’s important to hire generalists who can adapt to changing circumstances. - Grit and adaptability are key attributes in becoming an effective generalist. - It’s also crucial to find a great mentor who can teach you and who believes in you.   --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.