52 min
Leveling Up Analyst Relations with Andrew Lochart, Sr. Director of Product Marketing at Unisys Marketing Trends
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- Marketing
The right analyst report can make a product marketer’s career. So how can a marketer make sure that analyst relations is something that works in their favor? To find out, we brought in Andrew Lochart Senior Director of Product Marketing at Unisys. Andrew has helped numerous organizations grow exponentially with his product marketing and analyst relations know-how. In two years with Unisys, he has led eight major product launches and developed 12 major campaigns, driving $1.5B in pipeline. On this episode, he shares some of his keys for taking analyst relations to the next level. Links: Full Notes & Quotes: http://bit.ly/2N5vF1C Andrew’s LinkedIn: http://bit.ly/2P9QxaD Andrew’s Twitter: http://bit.ly/2qznbIp Unisys: http://bit.ly/2Jf2IiJ 3 Key Takeaways: - Transparency within marketing is the key to success. Know what you're good at, what you’re bad at, and be honest about it. - Hitting the upper-right corner of the “magic quadrant” should be a symptom of success, not your primary aim. - When it comes to marketing, the relationship you have with your analysts is every bit as important as the relationship you have with the consumers. --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
The right analyst report can make a product marketer’s career. So how can a marketer make sure that analyst relations is something that works in their favor? To find out, we brought in Andrew Lochart Senior Director of Product Marketing at Unisys. Andrew has helped numerous organizations grow exponentially with his product marketing and analyst relations know-how. In two years with Unisys, he has led eight major product launches and developed 12 major campaigns, driving $1.5B in pipeline. On this episode, he shares some of his keys for taking analyst relations to the next level. Links: Full Notes & Quotes: http://bit.ly/2N5vF1C Andrew’s LinkedIn: http://bit.ly/2P9QxaD Andrew’s Twitter: http://bit.ly/2qznbIp Unisys: http://bit.ly/2Jf2IiJ 3 Key Takeaways: - Transparency within marketing is the key to success. Know what you're good at, what you’re bad at, and be honest about it. - Hitting the upper-right corner of the “magic quadrant” should be a symptom of success, not your primary aim. - When it comes to marketing, the relationship you have with your analysts is every bit as important as the relationship you have with the consumers. --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
52 min