Product Marketing Life

Product Marketing Alliance
  • 3.5 (21)
  • MARKETING
Product Marketing Life

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

  1. JAN 24

    The past, present and future of product marketing with Jeff Hardison, Calendly

    In this episode of Product Marketing Life, host Collin Mayjack sits down with Jeff Hardison, the VP of Product Marketing at Calendly. They dive deep into Jeff's perspective on the evolution of product marketing, from its origins in consumer brands to its current state in the tech industry.

    41 min

  2. JAN 10

    Crafting effective GTM strategies for startups with Jonathan Pipek, CEO, Blue Manta Consulting

    In this episode of Product Marketing Life, host Collin Mayjack sits down with Jonathan Pipek, a seasoned product marketing consultant, to dive deep into the world of startup product marketing. Jonathan shares his insights on the importance of getting the fundamentals right before investing in big marketing campaigns. He emphasizes the need for startups to focus on building a strong foundation around their ICP, positioning, messaging, and go-to-market strategy before attempting to scale through advertising or other channels.

    46 min

  3. 12/09/2024

    Unicorns, pricing and naming with Matt Hodges, Head of Product Marketing, Equals

    In this episode of the Product Marketing Life podcast, Collin Mayjack sits down with Matt Hodges, the Head of Product Marketing at Equals. Matt shares his impressive product marketing journey, from his early days at Atlassian to his experiences at high-growth companies like Intercom and Loom. Throughout the conversation, Matt provides valuable insights into building pricing models, navigating product naming decisions, and the challenges of scaling a product marketing function. He also reflects on the importance of understanding your target audience and being willing to adapt as the market evolves.

    1 hr

  4. 11/22/2024

    The #1 thing to know about launching free trials with Allison Rona

    In this episode of the Product Marketing Life podcast, host Collin Mayjack sits down with Allison Rona, a Director of Product Marketing and PMA ambassador. Allison shares her firsthand experience launching a free trial at a sales-led organization, providing valuable insights into the complexities and challenges involved.

    42 min

  5. 11/08/2024

    The good, bad, and spicy of transparent pricing with Madeleine Work

    Host Collin Mayjack spoke to Madeleine, the Product Marketing Manager at Chili Piper, about her career transition, as well as her company’s unique approach to product marketing, transparent pricing, and positioning.

    40 min

  6. 10/14/2024

    "Death to one-page product documents" with Logan Hendrickson, PM Lead at 15Five

    In this episode of Product Marketing Life, host Collin Mayjack caught up with Logan Hendrickson, Product Marketing Lead at 15Five. . If you’re tired of churning out one-pagers for your sales team, this one’s for you.

    39 min

  7. 09/27/2024

    Navigating the inbound and outbound divide with Tamara Grominsky, Creator of PMM Camp

    In this episode Collin sits down with every PMM’s favorite camp counselor, Tamara Grominsky. Collin and Tamara went deep on the differences between inbound and outbound PMM (hint, we’re not talking about your sales motion) and why the classic on the shelf/off the shelf analogy to explain PMM just doesn’t work.

    46 min

  8. 09/13/2024

    How to make your messaging punchy with Emma Stratton, Founder at Punchy

    In this episode, learn how to cut out the jargon and make sure your B2B messaging reigns supreme, with the "Queen of B2B messaging" Emma Stratton! You'll learn how to craft a unique brand identity and make your product stand out!

    43 min
See All (86)

    Ratings & Reviews

    3.5
    out of 5
    21 Ratings

    About

    Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

    Information

    • Creator
      Product Marketing Alliance
    • Years Active
      2020 - 2025
    • Episodes
      86
    • Rating
      Clean
    • Copyright
      © Product Marketing Alliance LTD
    • Show Website
      Product Marketing Life

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