52 min

How Discovery, Inc. Builds Audiences and Creates Personalized Shopping Experiences Across Their Many Brands like Travel Channel, HGTV, Food Network and TLC Up Next In Commerce

    • Entrepreneurship

Chris Mainenti, the Director of Commerce Strategy at Discovery, Inc., discusses audience development, data optimization, the future of universal add-to-cart integrations, and lessons learned from their many brands like Travel Channel, HGTV, Food Network and TLC.

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce

Chris Mainenti, the Director of Commerce Strategy at Discovery, Inc., discusses audience development, data optimization, the future of universal add-to-cart integrations, and lessons learned from their many brands like Travel Channel, HGTV, Food Network and TLC.

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce

52 min

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