43 min

F039 Patient behavior: what to consider when designing solutions? (Claire Kamoun‪)‬ Faces of Digital Health

    • Technology

Patients are getting increasingly engaged in their treatments, becoming the decisionmakers not just recipients of care. But to design a successful solution for patient support with high user retention is, to put it mildly, an art. Every patient lives in a different home environment, has different personal goal and challenges, therefore a good disease management solution for patients needs to be highly personalized. The discussion you will hear today is focused on exactly that: what aspects to take into account when we’re addressing patient behavior and patient empowerment, to which extent can technology decrease the need for real-life human coaches, since last years have shown that apps work best in combination with coaches. I spoke to Claire Kamoun - executive director of patient innovation at the French company MedClinik. Claire also shared her thoughts on technology adoption in France.

Patients are getting increasingly engaged in their treatments, becoming the decisionmakers not just recipients of care. But to design a successful solution for patient support with high user retention is, to put it mildly, an art. Every patient lives in a different home environment, has different personal goal and challenges, therefore a good disease management solution for patients needs to be highly personalized. The discussion you will hear today is focused on exactly that: what aspects to take into account when we’re addressing patient behavior and patient empowerment, to which extent can technology decrease the need for real-life human coaches, since last years have shown that apps work best in combination with coaches. I spoke to Claire Kamoun - executive director of patient innovation at the French company MedClinik. Claire also shared her thoughts on technology adoption in France.

43 min

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