485 episodes

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

Renegade Marketers Unite Drew Neisser

    • Business
    • 4.9 • 49 Ratings

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

    Tuesday Tips: How B2B CMOs Are Using AI

    Tuesday Tips: How B2B CMOs Are Using AI

    This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format.

    Featuring: Lauren Wagner Boyman of KPMG US, Michael Callahan of Salt Security, and Grant Johnson of Billtrust

    To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub!

    And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

    • 2 min
    Forrester’s Transformative B2B Marketing Playbook

    Forrester’s Transformative B2B Marketing Playbook

    In the ever-evolving rodeo we call “B2B marketing,” CMOs have a lot to juggle. From navigating demographic shifts to lassoing elusive budget approvals, this episode dissects the critical skills needed to not just stay on the bull, but to lead the stampede in marketing-led transformation. 

    In this episode, Forrester’s Matt Selheimer shares his hard-earned insights into a wide-reaching range of important strategic recommendations, including: 

    Navigating the preferences of Millennial and Gen Z buyers 
    Securing and optimizing marketing budgets with a VC’s savvy 
    Selling in the long-term value of consistent brand investment 
    Building agile, customer-centric “two-pizza teams”  
    Broadening the scope of marketing metrics beyond pipeline

    Tune in with your notepad (or your favorite AI assistant) ready, as we uncover the future of B2B marketing, one insightful tip at a time! 
    For full show notes and transcripts, visit https://renegade.com/podcasts/

    To learn more about CMO Huddles, visit https://cmohuddles.com/

    • 51 min
    Tuesday Tips: Connect the Dots: Brand and Revenue

    Tuesday Tips: Connect the Dots: Brand and Revenue

    This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format.

    Featuring: Jan Deahl, Gabi Zijderveld, Ellina (Gurvits) Shinnick, Megan Rainbow, Hannah Grap, Jamie Gier, Alexandria (Ali) McCarthy, Isabelle Papoulias, and Martha Clement Rochford

    To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub!

    And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

    • 6 min
    The Reflective CMO: Harnessing Introversion

    The Reflective CMO: Harnessing Introversion

    Is the pen mightier than the roar in the realm of B2B marketing? Witness the unexpected edge introverted leaders like Bill Strawderman of GS1 US, Julie Kaplan of CareMetx, and Lorie Coulombe of Q4, Inc. wield in an arena where they turn introspection into influential strategy. 

    Join us as we delve into how introversion shapes effective leadership. From the power of the thoughtful pause to mastering calm under pressure, we explore the misconceptions of shyness, how to be heard in executive meetings, how to consciously build balanced teams, and a whole lot more. 

    Whether you're an introvert or extrovert—or somewhere in between—this episode promises insights that will reshape or refresh your approach to communication and leadership. Don’t miss it!
    For full show notes and transcripts, visit https://renegade.com/podcasts/

    To learn more about CMO Huddles, visit https://cmohuddles.com/

    • 46 min
    Tuesday Tips: Delivering Value in the Pipeline

    Tuesday Tips: Delivering Value in the Pipeline

    This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format.

    Featuring: Kevin Sellers, Dawn Crew, Dean Nicolls, and Peter Finter

    To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub!

    And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

    • 5 min
    Training Your LLM & Other AI Marketing Hacks

    Training Your LLM & Other AI Marketing Hacks

    Aside from “Artificial Intelligence,” what does “AI” stand for?  

    According to digital marketing expert Andy Crestodina of Orbit Media, it’s: “Another Input.” And this second opinion, when trained right, is able to identify gaps that the human brain can’t see, build personas, mimic your brand voice, and a whole lot more. 

    In this episode, Andy shares practical use cases for AI beyond content creation and design that will amp up your marketing impact. Tune in to this cutting edge conversation, previously aired as part of CMO Huddles Bonus Huddles, a monthly series featuring experts in AI, attribution, and more.  
    For full show notes and transcripts, visit https://renegade.com/podcasts/
    To learn more about CMO Huddles, visit https://cmohuddles.com/

    • 42 min

Customer Reviews

4.9 out of 5
49 Ratings

49 Ratings

Andy Crestodina ,

Unusual insights

Drew has a way of choosing both topics and guests that leads to conversations that aren’t typical. This one feels different than so many other marketing podcasts. More useful. More insightful.

Listen to any of them and you’ll see.
Listen to several and you’ll be hooked!

jucamjo ,

Helpful and fun information!

Each episode shares helpful information and the guests are very knowledgeable. The topics are timely, the conversations are fun, and I always walk away with tangible ideas and suggestions. Love this podcast!

PBBartz ,

A wealth of information!

I recommend this podcast for any marketing leader. The nature of being the top leader of a department is not having a sounding board for new ideas, or lessons learned from others trying new technologies or tactics. THIS podcast has it all! A wonderful resource for staying on top of trends and validating new marketing strategies.

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