World of Marketing Tom Foster

Robert Ingalls is a legendary podcast producer for those in the legal profession! A former trial attorney himself, Robert speaks the same language as his clients as they start their own law-focused podcasts. His business, LawPods, works with attorneys and law firms around the country to build their own series that reflect their unique backgrounds and perspectives as they pertain to practicing law.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
3:20 How LawPods Got Started
9:33 Getting Into Podcasting
14:42 Leaving the Law
17:50 Following Your Passion
21:00 Robert’s Mentors
23:59 Learning From Mistakes
27:16 Investing in Yourself
30:49 How to Work With Lawyers
36:00 Working With FWM
42:15 Podcast Misconceptions
47:44 Wrapping Up
LawPods has grown considerably since its inception, from starting out working with small, local firms to landing larger institutions such as McGuireWoods, the Trial Lawyers University, and Foster Web Marketing’s very own Derrick Law Firm! Their podcast production team is familiar with effectively every discipline of law, size of firm, and personality of attorney that you can imagine. They produce great work for many law firms with fascinating stories. If your law firm matches that profile, reach out today!
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
- Robert Ingalls of LawPods
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.

Scott Duvall heads up the Video Production department here at Foster Web Marketing! He manages our in-house team of editors and interfaces with videographer contractors to bring a bit of video magic to our clients across North America. His team is behind virtually all the video content that comes out of Foster Web Marketing (including this podcast and our new web series covering the latest news in digital marketing). 
Scott has been with the company for over 2 years. He started out as Senior Digital Marketing Strategist and SEO Analyst and has brought that expertise into the video realm to help our clients expand their reach and connect more deeply with their audience. Outside of work, he’s a candidate for an MBA and an MS in Television and Media Management at Drexel University.
Here’s a Glimpse of What You’ll Learn Scott’s Start with FWM The Beginning of FWM’s Video Marketing FWM’s Production Process Bringing in Professionals The Value of Content Videos Prepping Clients for Video Work Storybrand Marketing Scott’s Motivators Scott’s Mentors Daily Rituals Craziest Thing Scott’s Ever Done Podcast Recommendations Video marketing is the future of marketing. It’s been said a thousand times before, and it will continue to echo for years to come. At Foster Web Marketing, we understand this deeply and are committed to providing our clients with the best marketing assistance humanly possible. Our video production team pulls expertise from all things SEO, videography, video editing, motion graphics, storytelling, and the newer trend of StoryBrand marketing.
Speakers Featured in this Episode Tom Foster of Foster Web Marketing
Scott Duvall of Foster Web Marketing’s Video Production Department 
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. 
Our award-winning marketing and systems solutions are what sets us apart from everyone else.



 

This week, we're remastering one of our favorite episodes from this time last year.
Jim Heininger is the Rebrand Man! He's the mind behind Rebranding Experts, a Chicago-based agency focused on breathing new life into companies such as P&G, McDonald's, and more! With 30 years of branding strategy experience, he has designed the methodology used by his team to facilitate corporate rebrands. His multi-pronged approach to branding is the secret sauce behind the successful shifts that every company wants to see when faced with a need to adapt.
Here’s a Glimpse of What You’ll Learn What is Branding / Rebranding? Famous Rebrandings Refresh vs Reposition vs Rebrand Law Firm Branding How Jim Got Started in Rebranding Reflecting Your Values & Goals Rebrand Marketing Tactics Notable Rebranding Experts Success Measuring Success Rebranding Mistakes to Avoid Jim's Mentors Podcast & Book Recommendations A successful rebrand involves so much more than a new logo or a name change for a business. Market research and an audit of associations the current brand has in the minds of consumers are necessary to get the ball rolling. Understanding the nuances of brand strategy, design and identity, corporate and leadership communications, change management, customer experience design, and marketing and public relations is key to standing up a new brand for consumers to latch on to and relate to. Learn more about the philosophy of rebranding with Jim Heininger!
Speakers Featured in this Episode Tom Foster of Foster Web Marketing Jim Heininger of Rebranding Experts This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. 
Our award-winning marketing and systems solutions are what sets us apart from everyone else.

Dr. Denis Cauvier and Dr. Nathalie Beauchamp are a power duo! Authors of several books individually, they have teamed up to develop two books focused on empowering businesses to overcome adversity and increase focus and productivity through the principle of hormesis! If you’re unaware of the term “hormesis,” you’re certainly not alone. Check out this episode to discover what has been holding your practice back from reaching the next level.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
1:57 Getting to Know Denis
3:45 Getting to Know Nathalie
5:07 Improving Resilience Through Hormesis
8:19 What Is Resilience in Business?
11:25 Right Brain Competencies + A.I. = Success
14:00 The Importance of Self-Responsibility
19:08 Finding Work-Life Synergy
23:06 The Nuances of Changing Habits
25:42 Sitting Is the New Smoking
27:00 How to Be Coachable
30:00 How to Be a Good Coach
32:52 Coach-Coachee Mutual Respect
36:24 Discovering Your “Why”
40:27 Closing Thoughts
Building Unshakeable Business Resilience and its companion Building Health Resilience Toolkit are two books dedicated to teaching the principle of hormesis to enhance an organization’s performance. In other words, they provide guidelines and insights into how organizations such as legal and medical practices can effectively microdose stressors into their workflow to develop opportunities for improvement in terms of synergy, focus, and productivity.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
- Dr. Denis Cauvier of DenisCauvier.com
- Dr. Nathalie Beauchampof DrNathalieBeauchamp.com
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.

Dr. Andrew Schneider is a podiatrist and the medical director of Tanglewood Foot Specialists in Houston, Texas. Not only that, he is a video marketer extraordinaire! His practice has grown significantly by way of his YouTube channel–—a channel he has built from the ground up through DIY video production in his office. Attracting patients from all over the world, Dr. Schneider and his team provide answers and explanations for many of podiatry’s mysteries with a little movie magic.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
3:22 Shoot Your Own Video Presentation
4:17 Why Video
6:03 Why Doctors Need Video Marketing
6:55 DIY vs. Pro Videography
8:55 Research & Understanding Audiences
11:50 Finding Your Patient Avatar
12:39 Components of Patient Avatars
13:46 Who’s Watching Your Videos
17:49 Topics Viewers Want to Watch
19:03 Scripted vs. Unscripted
20:14 Importance of a Good Script
21:43 Understanding Your Objective
22:23 Knowing Your Audience
22:47 Writing Tips
24:18 Equipment Checklist
26:44 Lighting Essentials
29:25 Using a Backdrop
30:08 Teleprompter Overview
32:36 Captioning Your Videos
33:25 Tripod Setup
34:20 Setting Up to Shoot
35:15 Editing Your Video
37:35 Posting & Marketing Video
43:58 Closing Thoughts
Whether you’re looking to shoot your own video or work with a professional video production team, you can’t go wrong with using digital video as a new marketing channel. It’s the way of the future for podiatrists all over the world. As Dr. Schneider put it during our conversation, it’s the second largest search engine in the world with over a billion watching hours every day. When 62% of businesses use YouTube to market their services, you’re only missing out by not publishing your own videos. Take a look at this episode and learn what you can do to bring your marketing forward into the modern era.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
- Andrew Schneider of Tanglewood Foot Specialists
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
 

Josh Kropkof is a titan of email and SMS marketing in the eCommerce world. He and his brother Ben founded The Email Agency in 2018 after starting his online business journey as a law student at the University of Miami. Known as "the quiet kid" growing up, Josh found his voice as a close-up magician & talk radio host! Today, Josh has generated $50M+ in sales for eCommerce brands using email & SMS marketing, including brands such as Mixtiles, Craft Sportswear, and the Children’s Miracle Network.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
3:08 Revolutionizing Email for eCommerce
5:26 The Mixtiles Email Challenge
9:33 The Power of Client Testimonials
13:12 What Every Lawyer Needs to Hear
16:57 Creating a Conversation via Email
19:47 Most Companies Don’t Email Enough
24:51 What About Subject Lines?
28:38 Reaching Out to Josh
30:59 Closing Thoughts
The Email Agency unlocks the power of your email list with innovative and captivating messaging techniques and strategies. In an age where so much of marketing is controlled by social media algorithms and search engine algorithms, email-based outreach marketing is still alive and well. Step above the fray with thoughtful B2C communication delivered straight to client, patient, and customer inboxes with The Email Agency.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
- Josh Kropkof of The Email Agency
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.