#DaRundown South Podcast CL Palmer

Chris Ward Jr. is a master storyteller and personal brand development, strategist. In this episode, he shares how to tell a compelling, magnetic story and build a brand with an authentic voice. We discuss how Chris got started, how he discovered his talent for storytelling, what gave the confidence that he could follow his entrepreneur endeavors full time. He also provides insight into what mistakes not to make when building a personal brand. This way, you can do things right on day one.  Thanks for listening! Contact Chris Ward Jr. - http://www.chriswardjr.com/Discover The Best New Brand Blueprint Book - https://chriswardjr.gumroad.com/l/BrandBlueprintNew Contact AAMA:Website: https://www.aa-ma.orgLinkedIn: https://www.linkedin.com/company/african-american-marketing-association/Instagram: https://www.instagram.com/aamahoustonTwitter: https://twitter.com/AamaHoustonYouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYAFacebook - https://www.facebook.com/AAMAHouMerch: https://marketing-for-the-culture.creator-spring.com/

This week on the podcast, CL and Michelle discuss the absence of black TikTokers on the Top Earners list, how to build an audience to be sold, and we announce the 2nd Annual Top Black Marketers List.Become Recognized as a Top Black Marketer (02:25)We are announcing the 2nd Annual Top Black Marketers List. We want to recognize people in the marketing field that are doing their thing. We want to highlight the people making an impact and creating on the highest level. No Black TikTokers at The Top (12:36)In the recent Forbe’s List of Top-Earning TikTok-ers 2022, BET pointed out that there were no black content creators on the list. This made Michelle wonder what is wrong with the cash pipeline feeding into these platforms? Especially when the numbers of followers and views are similar.If you feel like you or someone you know qualifies to be on this list, please submit so you can have the chance to be recognized. Top Black Marketers Submissions - https://bit.ly/AAMALISTBuild an Audience So You Can Sell It (32:12)We wrap the podcast by looking into an emerging trend: Media companies and big brands buying other media and production companies. With the utmost confidence in their business model, audience acquisition is one of the most lucrative investments into growing your customer base. As brands are getting more thoughtful about their advertising budget and customer acquisition cost, more of them are starting to build an audience. Still, the ones with the most cash to burn are buying entire audiences to add to their ecosphere.The question is can you build an audience for purchase? Do you have a blog, YouTube Channel, podcast, social media presence built around a brand that a more prominent brand could purchase? You might already be doing it. It could be your most valuable asset, and you don’t even know it. Thanks for listening!We would love your feedback on the show. Please leave a review and let us know what you think.  LinksAttend The Language of Trust with Michael Maslansky - https://www.eventbrite.com/e/the-language-of-trust-with-michael-maslansky-tickets-229204124707 Referenceshttps://www.bet.com/article/l3r5vw/forbes-top-earning-tiktok-2022-list-zero-black-creatorsContact AAMA:Website: https://www.aa-ma.orgSupport AAMA and The Show: https://www.aa-ma.org/sponsor-us/LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/Instagram: https://www.instagram.com/aamahoustonTwitter: https://twitter.com/AamaHoustonYouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYAFacebook - https://www.facebook.com/AAMAHouMerch: https://marketing-for-the-culture.creator-spring.com/

This week on the podcast, Michelle and CL break down the first-ever 2021 Black Podcast Listener Report. We look into the numbers and discuss what we learn about black podcast listeners. We had critiques and follow-up questions that podcasters would like to know from the survey results. Overall we discover YouTube is the most significant gateway into podcasts for black people, and it's not close. Here is some background information about the study. Thanks for listening!Who Is The Data FromSXM Media is the advertising arm of the Sirus XM company, which owns Stitcher, a podcasting platform, and Pandora, which recently added podcasting to its app. Mindshare is one the run of the mill multinational marketing corporations that work with some of the more prominent brands. You'll never hear about them, but you have likely been exposed to their work. Edison does many different types of consumer-related industry research.Who Is The Data ForAs I read through the data, I had to check my eyes because I couldn't help but look at it through the eyes of a podcaster. The data intends to serve the advertisers key statistics that will sell them on the idea that advertising on black podcasts is a good if not effective move. As a podcaster, I searched for ways that could help me grow my audience. Instead, the data reflects the most obvious points podcasters are aware of and facts that reign true across media platforms. From "Youtube is Top App for Black Podcast Listeners: The Black Podcast Listener Report 2021 Review" Full post - https://www.aa-ma.org/youtube-is-top-app-for-black-podcast-listeners-the-black-podcast-listener-report-2021-review/Contact AAMA:Website: https://www.aa-ma.orgLinkedIn:  https://www.linkedin.com/company/african-american-marketing-association/YouTube: https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYAInstagram: https://www.instagram.com/aamahoustonFacebook - https://www.facebook.com/AAMAHouMerchandise: https://marketing-for-the-culture.creator-spring.com/Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN

On this episode The OG goes in on competition in content game. We think that podcasting is competing for the attention amongst podcasts but in reality you are competing against all the content available on the internet. When you decide you want get into the content publishing game, your target audience and where they live will be your true North Star.

This week on the podcast Wally Hipolito had me come on a special Saturday sports weekend preview of his podcast. The conversation ended up being a bit big picture and I thought it would be great for the feed. We discuss the NBA Conference Finals and look all of the potential matchups for the finals. We also go over a few NFL story lines like Cam Newton and Tom Brady being on new teams.

This week I want to introduce you to Introducing The Madcap Movie Review. It's a new podcast that I co-host with Shawn Simmons and Derek Phifer. This is Episode 2 where take a deep dive into 1988's Coming To America, starring Eddie Murphy and Arsenio Hall. If you want more from Madcap subscribe to the feed. https://anchor.fm/madcappod/episodes/Episode-2-Coming-to-America-1988-ej91m4