86 episodes

How do you make Big Data less intimidating, more actionable and thus more valuable, in particular for marketing and communications professionals? That is the question at the heart of the Small Data Forum, an initiative by LexisNexis Business Insight Solutions to listen, learn, share and educate ourselves and others who grapple with the challenges of the information avalanche. Industry thought-leaders Neville Hobson, Sam Knowles and host Thomas Stoeckle discuss current industry themes and news topics in the wider context of data and society.

Thomas Stoeckle leads strategic business development at LexisNexis Business Insight Solutions (BIS).
A marketing communications researcher and business leader with 25 years+ experience, he believes passionately in story-telling through robust data evidence and compelling visualization.
Originally from Germany, Thomas has been living and working in London for more than 16 years, working with clients all over the globe. In a fast-changing world, he enjoys nothing more than working with partners and clients finding and building better solutions for their communications challenges.
Forever a digital Neanderthal among digital natives, he is keenly aware that today's challenges demand fluency in the three languages of business, technology, and of course humans.
Thomas is also co-chair of the Institute for Public Relations Measurement Commission.

For nearly 30 years, Neville Hobson has been a voice of experience and influence about digital technologies and human behaviours, disruptive change in workplaces and marketplaces, and relevant trends to pay close attention to.
He helps organizations leverage his business and communication experiences, knowledge and subject-matter expertise that embraces social, digital and cognitive technologies. He helps clients understand the rise of artificial intelligence and its impact in workplaces and marketplaces; digital communication and engagement strategy and development; and how to leverage social media for stakeholder nurturing and development.
Neville is a pioneering podcaster, co-presenting the communication industry's first and most enduring podcast, "For Immediate Release: The Hobson and Holtz Report," from 2005-2015.

Sam Knowles is Founder & MD of Insight Agents, a corporate and brand storytelling business. He has almost 30 years' experience helping organisations communicate better, clearer, simpler.
Data and statistics are the foundation of the stories Sam helps companies to build; evidence-based, data-driven, insight-rich narrative. But only the foundation, before the tools and techniques of story take over.
With a PhD in experimental psychology, Sam has just written an intensely-practical guide to his craft called "Narrative By Numbers: How To Tell Stories With Data And Statistics". It will be published in early 2018.

Small Data Forum Podcast Thomas Stoeckle (strategic business development, LexisNexis BIS; co-chair Measurement Commission, Institute for PR)

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    • 5.0 • 3 Ratings

How do you make Big Data less intimidating, more actionable and thus more valuable, in particular for marketing and communications professionals? That is the question at the heart of the Small Data Forum, an initiative by LexisNexis Business Insight Solutions to listen, learn, share and educate ourselves and others who grapple with the challenges of the information avalanche. Industry thought-leaders Neville Hobson, Sam Knowles and host Thomas Stoeckle discuss current industry themes and news topics in the wider context of data and society.

Thomas Stoeckle leads strategic business development at LexisNexis Business Insight Solutions (BIS).
A marketing communications researcher and business leader with 25 years+ experience, he believes passionately in story-telling through robust data evidence and compelling visualization.
Originally from Germany, Thomas has been living and working in London for more than 16 years, working with clients all over the globe. In a fast-changing world, he enjoys nothing more than working with partners and clients finding and building better solutions for their communications challenges.
Forever a digital Neanderthal among digital natives, he is keenly aware that today's challenges demand fluency in the three languages of business, technology, and of course humans.
Thomas is also co-chair of the Institute for Public Relations Measurement Commission.

For nearly 30 years, Neville Hobson has been a voice of experience and influence about digital technologies and human behaviours, disruptive change in workplaces and marketplaces, and relevant trends to pay close attention to.
He helps organizations leverage his business and communication experiences, knowledge and subject-matter expertise that embraces social, digital and cognitive technologies. He helps clients understand the rise of artificial intelligence and its impact in workplaces and marketplaces; digital communication and engagement strategy and development; and how to leverage social media for stakeholder nurturing and development.
Neville is a pioneering podcaster, co-presenting the communication industry's first and most enduring podcast, "For Immediate Release: The Hobson and Holtz Report," from 2005-2015.

Sam Knowles is Founder & MD of Insight Agents, a corporate and brand storytelling business. He has almost 30 years' experience helping organisations communicate better, clearer, simpler.
Data and statistics are the foundation of the stories Sam helps companies to build; evidence-based, data-driven, insight-rich narrative. But only the foundation, before the tools and techniques of story take over.
With a PhD in experimental psychology, Sam has just written an intensely-practical guide to his craft called "Narrative By Numbers: How To Tell Stories With Data And Statistics". It will be published in early 2018.

    Infinity. Perplexity. Resentment.

    Infinity. Perplexity. Resentment.

    On a chilly 1st December, Sam takes us to the Bermudas (only virtually, sadly) – to the “Jurassic Park of crypto” that Michael Lewis (of Moneyball, The Big Short and so much more fame)  describes with trademark virtuosity in his fly-on-the-wall tale of almost-first-trillionaire-cum-felon, Sam Bankman-Fried (“SBF”), of FTX-Alameda infamy.

    A self-declared Lewis fanboy, Sam introduces Going Infinite, an account of the life and times of SBF, the people in his cash-fueled orbit, and the fraudulent practices of his crypto business ventures which are now likely to have earned him decades in prison.

    Continue reading: https://www.smalldataforum.com/ 

    • 1 hr
    Two rants and a wry smile

    Two rants and a wry smile

    In a distinctly un-Friday 13th Feeling, the @Podnosticators Three gathered for the 78th time to pick through the familiar themes of politics and social media, separately and intermingled. Spoiler alert: this episode may contain rants.

    The rest is politics
    Sam started by reviewing the remnants and the impact of the recent U.K. party political conference season. Least said about the Liberal Democrats’ opening event the better – not least because it didn’t touch the sides, of either our or the media’s consciousness. Though as Sam pointed out, several commentators have noted that the LibDems’ decision to try to occupy the centre left when disastrous Jeremy Corbyn was dragging Labour further left has come back to haunt them.

    With Starmer reclaiming the centre left and the Tories lurching ever further right, there’s clear space – in terms of ideology and electorate – to occupy, and nobody’s making a play for this traditional kingmaker zone of British politics.

    We then consider the Tories’ week in Manchester. Comic writer Armando Iannucci – creator of the legendary Thick of It and In the Loop – declared satire to be dead, and that he’d have never dreamt of setting a Tory party conference in the very city where a flagship policy designed to benefit that city was axed in a keynote, leader’s speech.

    But sure enough, Lame Duck PM Sunak cancelled the Birmingham to Manchester link of the £100bn-plus HS2 rail project … from the lectern in Manchester. He came over as the modern day Beeching anti-matter – announcing £30bn on branch lines – but as many had already been budgeted and spent, it all rang a little hollow from the Thin (and Short) Controller.

    Continue reading -> https://www.smalldataforum.com/ 

    • 58 min
    Mirror, mirror, on the wall, who will be the sexiest chatbot of them all?

    Mirror, mirror, on the wall, who will be the sexiest chatbot of them all?

    Another month, another deepish dive by the three podnosticators of the SmallDataForum – who Sam describes as “Thomas = the philosopher-academic and historical context-setter; Neville = the champion experimenter and enthusiastic evangelist; and Sam = the dabbler, observer, and sceptic.”
    This time, we dive into generative (as well as degenerative) artificial intelligence, large language models (LLMs) and various chat-botty applications, including Neville’s new favourite, Claude, “the most human-like experience”. Turing Test, anyone?
    Perfectly timed with our latest podcast release, Quadriga University Berlin launched an e-book on AI and PR, edited by friend of the show, Professor Ana Adi.
    Artificial Intelligence in Public Relations and Communications: Cases, Reflections, and Predictions contains timely, critical, insightful essays from practitioners and academics. This includes a piece by yours truly, informed by decades of stochastic (a posher word for ‘random’) knowledge acquisition.
    Continue reading ->> https://www.smalldataforum.com 

    • 1 hr
    The three sceptics of the apocalypse

    The three sceptics of the apocalypse

    Scepticism, questioning, and an ever-present gnawing uncertainty whether what Them In Power tell us is the case actually is the case – these are three hallmarks of we three Podnosticators at the Small Data Forum. And these three qualities are all present in abundant spades as we enter our fourth, quarter-century of podcasts in fresh-minted episode 76.

    We gather in what the British press term ‘silly season’ – in Germany Sauregurkenzeit (“sour gherkin time”), Thomas tells us – and in the hours before we gathered, President Putin had cried crocodile tears over the mysterious downing of a private jet carrying disgraced Wagner mercenary leader, Yevgeny Prigozhin; a talented man” who “made serious mistakes”, pace Vlad in full-on Marc Antony mode.

    And increasingly disgraced former (and future?) President Trump had his mugshot taken (yet another first) at the notorious Fulton County jail, his fourth criminal indictment in a growing litany of disgrace, this one for “just wanting to find 11,780 votes” and gerrymander the 2020 US Election.

    Silly season indeed.

    Continue reading -> https://www.smalldataforum.com/ 

    • 1 hr 3 min
    SmallDataForum’s Diamond Jubilee

    SmallDataForum’s Diamond Jubilee

    After seven years of vigorous podnostication, the SmallDataForum reaches its diamond anniversary. Or semi-sesquicentennial (‘half one hundred and fifty’) as Sam (of course!) informs us. Seventy-five episodes of wondering and pondering about the strange times we live in, with absolutely no end in sight.
    Our almost hour-long Zoomwag starts with the battle of the micro-messaging platforms: X vs Threads, Twitter vs Meta, Elon vs Mark – the digital cage fight over the monetizable part of the networked world. Tech maven and serial early adopter and experimenter-user Neville explains it all with exemplary breadth and depth.
    Social anti-social media “Mega instant network” Threads is actually part of Instagram and should thus be called Instagram Threads. Neville highlights benefits – it’s so easy to attract an audience, just follow all your Insta friends – as well as costs:  if you decide to uninstall it, it will also uninstall Instagram.
    We hear about Threads’ instant success, with more than 150m downloads and over 100m active users within days (though the latest news is that half of the early users have since left again).
    Continue reading -> https://www.smalldataforum.com/ 

    • 59 min
    Flushable, unflushable, or lingering round the U-bend?

    Flushable, unflushable, or lingering round the U-bend?

    We start episode 74 of the Small Data Forum podcast – or “1 AB” as Thomas christens it; the first after B*ris – in what many are calling “the era past peak podcast”.

    Things haven’t worked out as well for our medium of choice as Spotify predicted and gambled, and that includes the platform’s not-so-conscious uncoupling from the Sussexes. But we – like the relentless grind of British politics – carry on regardless.

    Thomas recalls the halcyon days when democracy meant the executive, legislature, and judiciary: three, interlocking, interdependent branches that worked with checks and balances, each branch (or arm) keeping the other in its proper place.

    In banana republics (like the US and UK), this breaks down when – usually – the army takes over; what was termed Gleichschaltung or a system of coordination or total control in Nazi Germany. There have been more than shades of this under the Johnson and Trump regimes from 2016 onwards.

    The terrible two
    Sam surveys the carnage in British politics in the past month.

    Since we three last met, the House of Commons Privileges Committee has published its findings into the Partygate affair. Getting wind of a pre-publication draft, Johnson clearly saw the writing was on the wall for his political career inside Westminster, pronounced the Committee (and the report) a “witch-hunt”, and resigned as an MP.

    He’d have been out on his ear when the report was published – recommending a 90-day suspension, triggering a Recall Petition and a by-election in his Uxbridge constituency – so rather than be pushed, he jumped. His pre-publication Trumpian rhetoric added to the severity of the punishment, and yet still Johnson didn’t care.

    Continue reading -> https://www.smalldataforum.com/ 

    • 58 min

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