36 episodes

Point Black is a Digital Agency and Label that makes dope art. This page hosts all our music, podcasts and interviews

The Point Black Podcast Point Black Africa

    • Music
    • 5.0 • 1 Rating

Point Black is a Digital Agency and Label that makes dope art. This page hosts all our music, podcasts and interviews

    Jack Mashala On Artist Management And Brand Building

    Jack Mashala On Artist Management And Brand Building

    As part of The Music Industry Incubator workshop series, we invited artist manager Jack Mashala (Mas Musiq) to fly in from South Africa to have a 1 on 1 conversation with Phil Chard on how best to build a brand, what managers should be aware of and what artists can do to work with their management to build a revenue-generating brand.

    • 45 min
    Understanding Copyright Law With Aurelia J Schultz

    Understanding Copyright Law With Aurelia J Schultz

    This week The Music Industry Incubator hosts Aurelia J. Schultz who is an international copyright expert with 15 years of experience in African Copyright.

    She earned her BA in Religious Studies from Carroll College and her Juris Doctorate from Vanderbilt University Law School in Nashville. She began her legal career at Creative Commons where she was the first Africa Regional Coordinator. Most recently, she served as Counsel for Policy and International Affairs at the U.S. Copyright Office. She has trained artists, industry professionals and government officials around the world and enjoys collaborating with others to improve our global creative industries.

    What is A Music Copyright?

    A copyright is the legal mechanism that gives you a property right indoor creation. It changes you from a creator into an owner and that's important because property rights are alienable, which means that you can buy them and sell them, lease them, and rent them and trade them.

    Summary

    00:51 Intro to Copyright
    2:14 What is mechanical right
    8:40 What is WIPO
    10:15 Importance of treaties and how they affect you
    16:00 As an artist who is collaborating how is copyright ownership determined
    19:20 Who owns the sound recordings
    24:00 How long does Copyright last
    26:55 How to enforce your copyright
    29:49 How to enforce your copyright
    31:50 Protecting your copyright
    35:00 How your copyright works across territories
    40:15 How attribution works
    45:01 How to protect your work
    46:26 What do Public Domain and Fair Use mean
    50:50 Copyrighting a sound using sheet music

    • 1 hr 2 min
    Coping With The Effects of The Pandemic with Game "Zeus" Bantsi

    Coping With The Effects of The Pandemic with Game "Zeus" Bantsi

    This week we had artist, event promoter and content creator Game “Zeus” Bantsi to talk to us about his creative journey and how artists can come out of the pandemic with their best foot forward while also putting safeguards in place to ensure their careers are not completely derailed by unforeseen circumstances

    “It really breaks my heart that we have all these assets sitting in these institutions [banks] but it is not really accessible to us as creatives and other vulnerable communities”

    Notes
    1. Understand the business of music
    2. Think of your career and yourself as an business
    3. Getting business loans as an artist is difficult. Your collateral assets are your Intellectual Property
    4. Understand how your brand can generate revenue and refine that process
    5. Learn as much across as many skillsets as possible

    Summary
    * 7:50 How he overcome Botswana’s small population to cross over regionally
    * 12:50 How Zeus used his education to further his career
    * 16:50 Understanding the business of music
    * 22:05 Can an artist access a business loan?
    * 28:50 How Zeus kept his career going during the pandemic
    * 38:12 Keeping the culture alive
    * 50:50 The importance of learning multiple tools for the creative business

    • 1 hr 25 min
    Music Production With Mr Kamera

    Music Production With Mr Kamera

    The first of The Music Industry Incubator workshops kicked off on June 9 with Zimbabwean-born superstar producer Mr Kamera. In our chat, we covered a lot of topics that would be incredibly helpful to Zimbabwean musicians of all kinds. An edit of the conversation can be played and downloaded below. We also have detailed timestamped notes and resources that cover the issues we discussed that is available here https://www.musicindindustryincubator.com/blog/music-production-with-mr-kamera

    • 1 hr 5 min
    Streams of Income with Mutsai Musa

    Streams of Income with Mutsai Musa

    Mutsai Musa has been running the creative incubator, Quiet Riot Media for 15 years. Quiet Riot Media has consulted for both international artists and large entertainment companies on intellectual property and copyright management, paying attention to protecting income streams and generating long-term revenue for creative projects. Recent clients include Apple Music Africa, Universal Music Publishing Group Africa, Sony Music Africa, Interscope Records (USA), Platoon Africa, LVRN Records (USA).

    In our chat with Mutsai, we discussed the various ways Zimbabwean artists can earn revenue as artists and what they can do to increase their earning potential.

    Summary of Earning Channels

    1. Mechanical Royalties (Sales) 
    2. Publishing Royalties
    3. Merchandise
    4. Live Show Income

    Workshop Summary

    4:35 How artists can be considered for Digital Service Provider Playlists

    Playlisting is the new radio and is a key part of getting your music discovered

    Your distributor plays a key part in getting playlisting

    Use UGC social media content platforms to promote your work

    Make sure your song is on radio

    10:04 How to pitch yourself and your music 

    Have an EPK and marketing plan ready before you release a song

    That EPK should clearly state your DNA as an artist in 1 page

    WHO you are. WHERE you are going. WHAT information and data about you is available.

    13:25 How to pitch yourself to festivals 

    14:11 The types of revenue available to artists

    Maximise show revenue when it is available

    Look into publishing as early as possible

    23:11 How revenue is generated

    26:06 The importance of working with others and building a team

    “Working alone is not beneficial. Would you rather have 100% of $10 or 50% of $100”

    Learn the fundamentals of the business

    34:10 How to approach brand endorsements

    To get a brand endorsement you have to add value to the brand in question

    Brand endorsements are not a viable source of long-term revenue because brands are in business to sell products and not support artists

    37:32 How to prepare your brand to become one that earns revenue

    Make yourself and your music easy to find. (Search Engine Optimisation)

    Website, Biography and press pics

    Market and promote yourself

    41:30 The questions you need to ask a potential partner before you work with them

    Who have you worked with before?

    What do you know about the following;

    Distribution

    Publishing

    Sync Licensing

    Marketing

    Artist Management

    43:40 How to prepare marketing and promotion budgets 

    49:50 TikTok presents the biggest opportunity for artists

    For reference here is the video from VOX that tracks the importance of TikTok

    • 1 hr 14 min
    Music Publishing With Munya Chanetsa

    Music Publishing With Munya Chanetsa

    Munya Chanetsa is a well-known music executive and founder of M.O.T.I with more than 10 years of A&R and licensing experience. He has worked with mobile operators, CAPASSO and Sony Music Publishing amongst others. He has also been a featured presenter on music copyright at leading forums and conferences in South Africa, Angola, Uganda, Ghana, Nigeria and Zimbabwe.

    In this workshop, we cover the basics of publishing, how important it is for all songwriters and what avenues they can use to exploit their publishing to earn revenue.

    Summary

    Workshop Summary

    1:15 The role of a publisher 

    Facilitate collaborations

    Place/exploit existing songs

    Sync mood music to movies, games, apps etc

    6:30 What is a music library

    8:40 How terms for Sync Licenses are used practically

    9:01 Self Publishing versus signing with a publisher 

    Pros of self-publishing

    You retain 100% of your rights

    100% of the revenue

    Cons of self-publishing

    More administrative work

    No help with A&R

    Have to sell yourself to collaborators

    14:30 The Collective Management Organisations available to Zimbabwean artists and how licensing worst

    17:25 What artists need to get a licensing deal

    • 55 min

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