Evviva Brands Podcasts Evviva Brands

Ever wonder what a creative brief is? Or what makes one brief great and another one bad? You’re not alone--and it’s a huge topic. In this episode of Express Dr. David Kippen outlines the three things that make every great brief, great. Want more? Read along at http://www.evvivabrands.com/?p=915

What’s an EVP? It's one of the fastest growing areas of impact in modern marketing. And EVP is on its way to the marketing acronym hall of fame. EVP stands for “employer value proposition.” But what does it mean? That’s where things get interesting. Read along here: http://www.evvivabrands.com/?p=893

Monday was our pitch. Together with the other guys, we prepare for the big day and give the client our best shot.

David's back in the US now. The pitch is done. And in this episode of Express, it’s time for a post-mortem.

By now, you know Evviva’s a brand agency. We’ve talked about how a thing becomes a brand step-by-step. Today David starts that journey from the beginning with preparing for a pitch. We think we'll follow that journey for awhile, but that depends on what happens in the next few days and the next couple of weeks. Because this week on Express, it’s pitch time.

In this episode David looks at employer branding. What is it? What does it do? Does it matter? Turns out it's far more interesting than you might think--and one of the hottest areas in marketing. Follow along here: http://www.evvivabrands.com/2016/03/employer-branding-101/

This is the last episode of Express focused on the two big stages in the life of a brand—expression, where you figure out what your brand’s all about—we talked about that in episodes 1-4--and impression, where you get the word out into the marketplace. That was the topic of episodes 5-8. In this episode, Cate looks at 8 DIY metrics you can use to measure the impact of your brand. Want to follow along? Here, you can: http://www.evvivabrands.com/2016/02/866/