461 episodes

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.

High Intensity Business Lawrence Neal

    • Business
    • 4.8 • 87 Ratings

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.

    Pete Cerqua on Why HIT Trainers Make Twice as Much as Regular Trainers

    Pete Cerqua on Why HIT Trainers Make Twice as Much as Regular Trainers

    Want to know how High-Intensity Training can take your strength training business to the next level?
    If you've ever been skeptical of or wanted to know exactly why and exactly how HIT can earn you millions (no exaggeration — we have the receipts!), legendary trainer Pete Cerqua returns to talk about just exactly how you can do that.
    Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses.
    Pete's “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — see the results here and book a FREE, no-obligation business call now.
    This is one of our longer episodes, and we really dive into the whys and hows that any strength trainer – whether you do HIT or not – can benefit from, especially if you want to give your clients the best possible training experience — this episode is a must-listen.
    ***
    📩 Download a FREE step-by-step guide on how to get endless referrals NOW
    ♣️ Join the Best HIT Business Membership Here
    ***
    📈 Book a FREE, zero-risk HIT business-building call with Master Trainer Pete Cerqua
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 1 hr 45 min
    Lifetime in HIT: Combating Burnout, Perfecting New Client Routines, and Trainer Education with Robert Francis

    Lifetime in HIT: Combating Burnout, Perfecting New Client Routines, and Trainer Education with Robert Francis

    What do you need to know to design and execute the best possible HIT workouts for your clients and how can you teach your strength studio’s trainers to do the same?
     
    Inform Fitness’ Robert Francis is a MedX clinician and master strength trainer with over 40 years of professional experience, multiple certifications, and a wealth of knowledge and experience that has earned him a tremendous amount of respect in the strength training world. 

    In this episode, we talk about Robert's HIT journey, the differences between old-school and modern-day HIT trainers, how strength training education has changed over the decades, and he offers incredibly valuable insights for both seasoned professionals and aspiring personal trainers looking to give their clients the best of themselves and their personal training services.

    If you want to build your HIT business and give both your strength training clients and your trainers the best ways to progress, this episode is a must-listen.

     
    *** 📩 Download a FREE step-by-step guide on how to get endless referrals NOW
    ♣️ Join the Best HIT Business Membership Here
    ***
    📈 Book a FREE, zero-risk HIT business-building call with Master Trainer Pete Cerqua
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 1 hr 15 min
    The HIT Dilemma: 15, 20, or 30 Minute Workouts - What's the Optimal Business Choice?

    The HIT Dilemma: 15, 20, or 30 Minute Workouts - What's the Optimal Business Choice?

    What’s the best workout session length for your personal training clients if you want to give them the best service while maximizing your earnings at the same time (and how would that work in practice)?
     
    Million-Dollar Trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men.
     
    If you want to get the most out of your strength training business and turn your lukewarm prospects into lifelong clients, you don’t want to miss this episode!

     
    ***
    📈 Get Exclusive, 1-on-1 HIT Business Coaching from Pete Cerqua — book a FREE, no-obligation business call now!
    ♣️ Join the Best HIT Business Membership Here
    ***
    📩 Download a FREE Essential Guide on Getting Endless Referrals
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 42 min
    453 - Does Dr. MacMillan's Eccentric Method Outperform Traditional Training? (Part 2)

    453 - Does Dr. MacMillan's Eccentric Method Outperform Traditional Training? (Part 2)

    Can Dr. Michael MacMillan's advanced eccentric method and technologies unlock the keys to maximizing muscle growth and peak athletic performance or is it just another road that leads to the same HIT plateaus?
     
    Dr. Michael MacMillan joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working with Arthur Jones and designing HIT equipment. He is a retired orthopedic surgeon and former associate professor at the University of Florida, and the co-creator of the NeGator Strength System.
     
    In this episode, we talk about the potential impact of Dr. MacMillan's eccentric training method on muscle growth and athletic performance, applications in powerlifting, sports, and elderly care, and the use of advanced programs and artificial intelligence in the future of his project. We also touched on the the potential of eccentric training to correct genetic limitations for muscle growth, and the structural and physiological adaptations associated with eccentric training.


    If you want to see what could possibly be the next greatest innovation in strength training after the advent of Nautilus back in the 1970s, this episode is for you.

     
    ***
    📈 Book a FREE, zero-risk HIT business-building call with Master Trainer Pete Cerqua
    ♣️ Join the BEST HIT Business Membership Here
    ***
    📩 Download a FREE Essential Guide on Getting Endless Referrals
    ***
    🎬 For the complete show notes, links, and resources, click here 

    • 1 hr 26 min
    Beating Burnout with Balance: The 3.3 Rule for Entrepreneurs with John Briggs

    Beating Burnout with Balance: The 3.3 Rule for Entrepreneurs with John Briggs

    What’s the best way for you to structure your workday to give your best to your clients, get the best out of your business, and not actually burn out?
     
    John Briggs joins us again for a deep dive into the science of balancing maximizing your productivity in a day and still living your best life while avoiding the pitfalls many personal trainers and strength studio owners fall into — even the experienced ones!
     
    In this episode, John talks about why you should care about how your work day is structured, the maximum amount of productivity you can actually squeeze out of it (according to science), how you can optimize everything in your fitness business for the best balance of profit, making your clients happy, and keeping your trainers – and yourself – working and living life to the fullest.
     
    If you like profit but hate burnout, don’t miss this episode!
     
    ***
    📈 Get a FREE, no-obligation HIT Business Coaching Call with Pete Cerqua NOW
    ♣️ Waitlists not your style? Join the HIT Business Membership Here
    ***
    📩 Download a FREE Essential Guide on Getting Endless Referrals
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 1 hr 2 min
    Budget Equipment Choices, Visionary Goals, Motorized Resistance Insights: Jeff Turner's Imagine Strength Q&A - Part 2

    Budget Equipment Choices, Visionary Goals, Motorized Resistance Insights: Jeff Turner's Imagine Strength Q&A - Part 2

    Is it worth your time and money to think about Imagine Strength if you’re starting a new strength studio on a budget?
     
    Jeff Turner returns for part 2 of our Imagine Strength Q&A and we talk about which machines you should choose if you’re just starting out, how to serve a variety of different customers (e.g., over 40s, men, women, etc.), future machines, the pros and cons of motorized assistance in HIT, and so much more!
     
    If you’re starting a new fitness business or you’re keen on what the future of HIT machines look like, don’t miss this episode!
     
    *** 📈 Jump-start your HIT Business with 1-on-1 Coaching from Million-Dollar Trainer Pete Cerqua
    ♣️ Join the Best HIT Business Membership Here

    ***
    📩 Download a FREE Essential Guide on Getting Endless Referrals
    ***
    🎬 For the complete show notes, links, and resources, click here

    • 45 min

Customer Reviews

4.8 out of 5
87 Ratings

87 Ratings

mvelasco07 ,

A must-listen!

High Intensity Business has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

ZakkWFan ,

Excellent interviews & info

Lawrence does an outstanding job with questions for his guests. He gets the best of the best too on his podcasts! Thanks Lawrence, for doing what you do and spreading the good word of TRUE High Intensity!

Lukejhammond ,

The Best of the Best

This podcast has been a priceless resource for me over the last few years, and without it I would not have been able to start my own Studio.

Lawrence has amassed a community of the greatest minds in evidence-based training, and I think we are only just at the beginning of where this will lead. I am continually learning from him and his guests, and this is a cornerstone for where I get my news on all things HIT-related. Keep up the phenomenal work!

Top Podcasts In Business

REAL AF with Andy Frisella
Andy Frisella #100to0
The Dough
Lemonada Media
The Ramsey Show
Ramsey Network
Money Rehab with Nicole Lapin
Money News Network
The Money Mondays
Dan Fleyshman
Most Innovative Companies
Fast Company

You Might Also Like

Peak Human - Unbiased Nutrition Info for Optimum Health, Fitness & Living
Brian Sanders - Filmmaker of Food Lies & Health Coach
Paul Saladino MD podcast
Paul Saladino, MD
Ben Greenfield Life
Ben Greenfield
Optimal Protein Podcast (Fast Keto) with Vanessa Spina
Vanessa Spina
High Intensity Health with Mike Mutzel, MS
Author Mike Mutzel interviews Jeff Bland, Datis Kharrazian, Ben Greenfield, Abel James, Dave Asprey, Ben Lynch, Jade Teta and Corey chuler
Muscle for Life with Mike Matthews
Mike Matthews